L’Oréal Launches E-Strat Challenge, The First Global Online Business Game Group

Paris, December 4th, 2000 - L'Oréal, the world's leading cosmetics company, is launching the 'L'Oréal e-Strat Challenge', the first global online strategy game (www.e-strat.loreal.com). This new-generation business game was created in partnership with STRAT-X, the world's leader in simulation and decision-support software.

For the first time on the Internet, this business game will allow students from all over the world to pit their strategic wits against those of their international counterparts. Over two months, they will be at the helm of a virtual cosmetics company, confronting all the challenges the new economy offers.

The game's parameters are based on the reality of today's global cosmetics market and on L'Oréal's expertise in international strategy.

The initiative represents a genuine innovation for universities around the world - and also illustrates the group's determination to place the new economy at the heart of its operations and growth strategies.

"This pioneering initiative, which is fully focused on the challenges of the new economy, reflects the natural evolution of our business towards new technologies. The Internet is a strategic tool which complements all of our activities", explains Béatrice Dautresme, Managing Director of Strategic Development for L'Oréal. "Our goal is to adapt the Internet to beauty, and not to adapt beauty to the Internet. This is also the test of the L'Oreal e-strat challenge."

"This business game was designed with our future strategists in mind, as part of our on-going Internet-based human resources strategy," adds François Vachey, L'Oréal's Vice President in charge of Human Resources. By the end of the year 2000, L'Oréal expects to have recruited some 15% of its new employees online.

For further information:
A press kit is available at www.press.loreal.com