On average, men die six years earlier than women— so Movember decided to intervene. From prevention to spreading information to supporting medical research, they’re living up to their slogan: “Changing the face of men’s health.” It’s a cause L’Oréal Paris and its Men Expert line wholeheartedly believe in.
The Beginning Of A Partnership For The Greater Good
After two years of raising funds and awareness for men’s health, L'Oréal Paris is renewing its partnership with Movember for a third edition.
Movember was created in 2003 with one goal: to educate the public about testicular and prostate cancer. When detected early, these cancers have a survival rate of 95% and 98% respectively, which is why raising awareness makes all the difference. Movember decided to “change the face of men’s health” by encouraging men to grow a moustache for the entire month of November, using the slogan “grow a mo’ to save a bro”.
Funding Research Advancements
L'Oréal Paris has pledged to donate 1.5 million euros to the Movember Foundation by 2020. L’Oréal Men Expert is releasing a limited edition of it’s Long Beard & Skin Oil from its “BarberClub” line, and one euro will be donated to Movember for every bottle sold. The funds will go straight to medical research that helps men diagnosed with testicular or prostate cancer.
Thanks to some of the money Movember has already received, the organization was able to finance the creation of a new test which detects prostate cancer five years before treatment is needed— saving thousands of men from surgery. And it doesn’t stop there.
L'Oréal Paris is proud to be Movember’s leading partner, and is ready to help the charity reach its goal of cutting the number of male deaths in half by 2030.
“What I particularly like about this initiative is that it involves both the consumers— who can easily participate in this mobilisation by buying the special edition of our beard oil— and all of our employees around the world! This year, Hong Kong is organizing a big fundraiser. In Paris, all our employees are invited to join Bacchantes, a race that raises awareness about men’s health,” says Jean-Philippe Suluja, director of Axe International - L'Oréal Paris Men Facecare.