L'Oreal's ModiFace launches long-term Augmented Reality collaboration with Facebook
Research & Innovation

L’Oréal and its recently acquired Augmented Reality and Artificial Intelligence entity, ModiFace, have announced a long-term collaboration with Facebook to create new augmented reality experiences delivered through Facebook camera products. Via a direct and seemless connection between both platforms, ModiFace and Facebook will deliver to people all over the world, for the first time, augmented reality powered make up try-on experiences from the world’s leading beauty brands, such as Maybelline, L’Oréal Paris, NYX Professional Makeup, Lancôme, Giorgio Armani, Yves Saint Laurent, Urban Decay, and Shu Uemura. 

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