Garnier and Dop clean up beaches

Focus on two public-spirited campaigns launched, in one case, by L’Oréal Australia and, in the other, by Dop in France. For both, the aim was to get people involved in cleaning up their local beaches.

Garnier and Dop clean up beaches

  • Billboard for the French campaign carried out by Dop with the Office National des Forêts
  • On the campaign site, Dop asked internet users to adopt a piece of garbage...
  • … in a fun, original way
  • For its Love Your Beach campaign, Garnier Australia organized a competition promoted through the med
  • … and installed information kiosks on the beaches.
  • Teams and volunteers mobilized...
  • 300 people went on to clean the beaches
  • The campaign was also promoted on Facebook