In June 2012, twenty years after the 1992 Rio Summit, the Fifth Earth Summit known as “Rio + 20” was held in Brazil. The challenge facing this conference, which brings the world’s leaders together every ten years and which this year was about green economy, was to prove that there is a collective will to create a worldwide culture of sustainable development. L’Oréal contributed by chairing a round-table discussion on the responsible exploitation of biodiversity, which has become a valuable asset for the company. ‘Today, 40% of the global economy is considered to be depending on the health of the ecosystems. We are trying to encourage biodiversity to preserve it by creating new assets that are renewable or inspired by nature’, explains Rachel Barré, Project Manager Environmental Research and Sustainable Development at L’Oréal Research and Innovation. This green chemistry approach has, for example, resulted in Pro-Xylane, an anti-ageing molecule made out of waste produced by the paper industry.
- 40% of the global economy is considered to be depending on the health of the ecosystems