L'Oréal is mobilising its employees for Citizen Day, a day-long volunteering event reflecting its conviction that everyone has a role to play.
Every year since 2010, L'Oréal employees have devoted an entire working day to offering their skills and energy to several hundred non-profits in social and environmental areas.
Examples of endeavors have included cleaning up natural sites, running well-being workshops for people in vulnerable situations, repainting centres that welcome elderly or disadvantaed people, or helping job seekers draft a resume.
More employees have joined the initiative every year for the last seven years. In 2017, L'Oréal Citizen Day supported 515 non-profits in 68 countries, with some 30,000 participants volunteering.