Through a unique mix of fashion, innovation and inspiration, Redken brings NYC style and creativity to the salon community. As the leading professional brand in the US, Redken is committed to supporting hairstylists and empowering them to “learn better, earn better and live better” through innovative products and an industry-leading education platform.


Get inspired. See your stylist.

Founded in 1960 by a dynamic, entrepreneurial American actress, Paula Kent, and her hairdresser, Jheri Redding (thus the name "REDKEN"), Redken's foundation is still based on extensive scientific knowledge and the belief in, and support of, the expertise of the salon professional. Redken is committed to help every salon professional "learn better, earn better and live better" and supports this goal not only with innovative products, but also with the inspiration provided by an industry-leading platform of education programs.

In 1993, L'Oréal purchased Redken and moved the company to 5th Avenue NYC, where the brand developed a strong presence backstage with top designers at Fashion Week. Today, Redken is known as a trendsetting fashion brand and is a global leader in professional haircare products and services. The company is energized by talented people, strong partnerships with the best hairdressers, and superior Research and Innovation.

Star products: All Soft, Color Extend, Extreme, Body Full, Smooth Lock, Redken For Men, satinwear 02, duo shield 07, iron shape 11, outshine 01, align 12, wax blast 10, control addict 28, full frame 07, rewind 06, guts 10, quick dry 18, rough paste 12, Shades EQ Gloss, Shades EQ Cream, Shades EQ Cover Plus, Color Fusion, Cover Fusion, and Redken's latest breakthrough in hair color, CHROMATICS.

Redken products are only available in professional beauty salons in over 50 countries.