L’Oréal Paris

As the top beauty Brand sold in retail outlets, L’Oréal Paris makes the most innovative products accessible to everyone. Its ambassadors embody a certain beauty ideal summed up in the legendary signature: “Because you’re worth it.”


With 50 products sold every second worldwide, L'Oréal Paris offers from all continents male and female beauty products of all types (makeup, skin care, hair care, styling, hair color and men), from the excellence of its Research Laboratories. The worldwide success of legendary franchises such as Color Rich lipstick, Revitalift skin care, Elnett hairspray, Preference hair color reflect the brand’s unique expertise from the greatest beauty experts. Including Christophe Robin for hair color, Tom Bachik, manicurist to the stars, Billy Brasfield for makeup artistry, or Orrea Light, Color Designer.

L'Oréal Paris shares a unique vision of beauty, supported by 35 diverse international ambassadors, icons such as Jennifer Lopez, Beyoncé Knowles, Freida Pinto, Jane Fonda, Eva Longoria, Julianne Moore, Liya Kebede, Gong Li or Hugh Laurie. The exceptional careers and charismatic personality of L’Oréal’s ambassadors resonate in the motto "Because you're worth it", a truly universal message of empowering beauty for the last 40 years. Each year, L'Oréal Paris magnifies its beauty ambassadors and worldwide celebrities from nearly 20 international red carpets, including the Golden Globe Awards and the Cannes Film Festival, for which L’Oréal Paris has been the Official Makeup Artist for the last 16 years. Each sponsorship provides the opportunity to highlight the superiority and expertise of L'Oréal Paris products accessiblity to every consumer.