Our heart beats to the rhythm of fashion: Born in Paris, L'Oreal's Professionnel's at its core celebrates the characteristics of Paris. Paris, the symbol of artistic effervescence. Paris, a stage for creation and expression valorizing talents from around the world. Paris, the capital of fashion, arts and music. L'Oréal Professionnel brings a touch of this Paris to the whole world. For several years, the brand has been present on the Parisian catwalks. It is only natural that in 2012, L'Oréal Professionnel became an official partner of Paris Fashion Week. This lasting partnership embodies our common values of creation and excellence of craftsmanship.
We celebrate artisanal excellence: Our profession requires us to use our know-how, our experience and our hands to embellish the beauty of every client. Keeping this power of transformation intact requires the constant pursuit of perfection and quality.
We demand the best from innovation: L'Oréal's Advanced Research laboratories are there to make sure that you are always one step ahead, thanks to technological breakthroughs which lead to exclusive new services. INOA, INOA Color Care, DIA Light & DIA Richesse, Fiberceutic: a host of names that open up infinite possibilities for the profession.
We believe that sharing leads to success: Being enriched through contact with others, observing top professionals, freely exchanging ideas. These are the keys to success. Education is an energy reserve for the profession.
We reveal everyone's unique beauty: Every man and woman carries a beauty and a flourishing personality inside themselves. The professional eye and know-how of the hairdresser reveal and emphasize everyone's best features. It is our common mission to keep the desire for individual and tailor-made beauty intact. L'Oréal Professionnel is committed to unleashing hairdressers' talent so that this profession continues to serve the well-being and beauty of everyone.