Montreal, June 27, 2018 – For the 9th consecutive year, L’Oréal Canada organized its Citizen Day on June 20th for a day of community volunteering that enables employees to devote an entire day of working time to support the beneficiaries of non-profit organisations in the social and environmental area.
L’Oréal employees supporting a wide range of activities
As part of the initiative, L’Oréal teams support a variety of actions: clean-up of natural sites with One Tree Planted; well-being workshops for elderly people with Floranthropie, Centre Communautaire Saint-Antoine, Centre Communautaire Lachine, Santropol Roulant ou Les Petits Frères; renovation of welcome centres for people in vulnerable situation with Le Chaînon, MultiCaf, West Island Cancer Wellness Center and Animatch; as well as preparation and shipment of 2 330 beauty kits to 16 women’s shelters.
“We are very proud to see an increasing number of L’Oréal employees get involved every year,” declared Frank Kollmar, President and CEO of L’Oréal Canada. “We are delighted that Citizen Day gives our employees the opportunity to get actively involved in the Group’s commitments in terms of social and environmental responsibility and support non-profits that work to help the most disadvantaged people and build a more sustainable world.”
An increasing global commitment: more than 30,000 employees involved
Every year, the L’Oréal Group organises a Citizen Day in almost 70 countries. Employees from all L’Oréal subsidiaries, all over the world, at all levels of seniority, are involved. Year after year, the participation rate of this operation, launched in 2010, has increased continuously, from 20,000 employees involved in 2013, to over 30,000 in 2017.
“The efforts made by over 30,000 employees worldwide represent almost 170,000 hours of volunteering. The combined impact on 700 non-profits makes us all proud,” says Alexandra Palt, Chief Corporate Responsibility Officer at L’Oréal. “Citizen Day is a key part of our corporate culture and emblematic of the other forms of citizen involvement implemented by L’Oréal.”
A worldwide chain of solidarity
Citizen Day takes place in 68 countries where L’Oréal operates.
Key figures for Canada 2018
30 beneficiary non-profits
3000 hours of volunteering
Key figures worldwide 2017
30,000 employees in 68 countries
707 beneficiary non-profits
166,000 hours of volunteering
Examples of typical activities
Among the activities that took place in Canada on June 20th, many activities were particularly impactful:
In collaboration with Floranthropie, bouquets of flowers recovered from wholesalers and saved from destruction were prepared by 25 volunteers and handed one by one to the 96 residents of the CHSLD Center Le Royer. "The L'Oréal Canada volunteer team has definitely sown much happiness in its path! The presence of the volunteers, even during the preparation of the bouquets, was an omen of this magical moment that our residents were fortunate to live, "said the Head Nurse of Le Royer Center.
At the Ville Saint-Laurent Distribution Center, nearly 25 employees prepared and sent 2330 kits to 16 women shelters across Montreal, which included 2330 mascaras, 4660 lipsticks, 4660 eye pencils, 6990 varnishes, 2330 pencils 2330 perfume samples and 4660 eye shadows. At Welcome Hall Mission, 1200 school bags were prepared to help families in need for back to school and at Moisson Montreal, more than 3,753 kg of bagged food were prepared.
About L’Oréal Canada
L’Oréal Canada is a wholly-owned subsidiary of L’Oréal Group, the largest cosmetics company in the world.
Headquartered in Montreal, L’Oréal Canada had sales of $1.192 billion in 2017 and employs more than 1,300 people. The company holds a portfolio of 39 brands, encompassing all aspects of beauty, and is present across all distribution networks: mass market, department stores, salons, pharmacies, drugstores, and branded retail.
L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 26.02 billion euros in 2017 and employs 82 600 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.
Research and innovation, and a dedicated research team of 3 885 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain.
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