On October 1st, L’Oréal Paris transforms the Avenue des Champs-Elysées into its first ever fashion-beauty runway, in partnership with La Fédération de la Haute Couture et de la Mode and with the support of La Mairie de Paris. An unparalleled opportunity for the brand to declare its love to Paris, L’Oréal Paris shares its hair and make-up expertise and commitment to quality with thousands of Parisians and millions more around the globe.
In partnership with fine jewellery house Chopard along with 18 established and emerging fashion houses, Le Défilé L’Oréal Paris will be truly unprecedented. The 1st ever runway down the world’s most famous avenue; 70 hair & make-up looks defining the season’s new beauty trends; a cast of L’Oréal Paris spokespersons walking the runway from Doutzen Kroes to Jane Fonda, Maria Borges to Soo Joo Park along with fashion and beauty’s most-followed: influencers, industry icons and the season’s new faces. With 600-seated guests and thousands of people attending, Le Défilé L’Oréal Paris is set to be a once-in-a-fashion lifetime celebration of fashion and beauty, which are the hallmark of the city of Paris.
In her first fashion season as global makeup director for L’Oréal Paris, makeup maverick Val Garland will create a new vision of Parisian beauty, along with hair genius Stéphane Lancien creating the show’s diverse hair looks. After Le Défilé, guests – and women all over the world on social media - are invited to benefit from their insider expertise during 2 fresh-from-runway master classes and to continue down the Champs-Elysées to the L’Oréal Paris pop-up hair and make-up booths to see-now-try-now the looks they’ve just seen decoded by our experts.
“This is a celebration of Paris, the heart of our brand, and the fashion-beauty synergy that drives creativity forward in this city. Bringing the show onto the most famous street of Paris is a way of opening up the worlds of fashion and beauty like never before. Le Défilé L’Oréal Paris is truly open to all and we are proud to cast models and spokespersons from all around the world and from diverse backgrounds to represent beauty for everyone.” Pierre-Emmanuel Angeloglou, L’Oréal Paris Global Brand President