L’Oréal Paris lights up the big screen
From May 17th, the first L’Oréal Paris Open-air Cinema in Cannes screens unforgettable performances shown at Cannes, over the Festival’s 70-year history. A celebration of women, film and beauty, the L’Oréal Paris Official Selection, is presented every night by the iconic actresses representing the brand.
"As Official partner, L’Oréal Paris presents beauty excellence to Cannes since 1997. In the spirit of collaboration, every May, we go beyond creating visual, on-screen beauty, to also supporting emerging filmmakers. In the same way as we make luxury beauty accessible, for our Canniversary, L’Oréal Paris pays homage to cinema and beauty, by democratizing the Festival experience. Inviting the public, festival goers and fans at home to join in a celebration of creativity and diversity of two interdependent visual arts: creative filmmaking and makeup design,” Pierre Emmanuel Angeloglou, Global Brand President, L’Oréal Paris.
L’Oréal Paris celebrates its Canniversary in diversity
From the Opening to the Closing Ceremonies and every day in between, L’Oréal Paris reaffirms its commitment to diversity and to cinema, continuing to promote exceptional talent. This edition, Deepika Padukone, the award-winning Bollywood star or Guan Xiaotong, the 19-year-old Chinese acting sensation, make their festival debut for L’Oréal Paris. The trailblazing Angolan-born model, Maria Borges also representes the brand for the first time at this 70th edition.
L’Oréal Paris celebrates cinema: the big Cannes party, May 24th
Step onto the L’Oréal Paris film set. As a grand finale to 10 days of festivities, L’Oréal Paris throws a Cannes soirée marking its double decade as Official Cannes Makeup Brand, with the greatest names in filmmaking and beauty in attendance. A night where cinema comes to life, and different scenography, projections and installations celebrate this most magic art, together with a live showcase and exclusive performance, watched by every L’Oréal Paris actress in town.
L’Oréal Paris supports amfAR: May 25th, Hôtel du Cap
On May 25th, all of Cannes unite at the beautiful Hôtel du Cap for the 24th amfAR Cinema Against AIDS Gala. A longtime supporter of amfAR, this year’s fundraiser is hosted by none other than Eva Longoria, the actress and L’Oréal Paris ambassador. The brand’s model ambassadors, Doutzen Kroes, Lara Stone along with Bianca Balti, Maria Borges and Barbara Palvin hit the runway for the cause, walking in the amfAR fashion show art-directed by Carine Roitfeld.