A real paradise for make-up junkies
The store’s four make-up stations offer a complete assortment of more than 600 Urban Decay products and consumers can discover and try out all ultra-long wearing Urban Decay products too. It is an ideal setting for testing, experimenting and expressing oneself through make-up. The Canadian Urban Decay store offers a line-up of exclusive shades, plus priority access to new launches before the product launch at other retailers.
The brand incorporated digital media throughout the entire experience, including a “selfie” station, which allows fans to create GIFs of themselves and their friends, images that are then set in motion and broadcast outside the store.
A best-in-class opening
The opening of the Urban Decay store created quite a buzz. A huge launch party the night before the opening attracted a crowd of more than 300 beauty junkies, including influencers, bloggers and professional make-up artists. After participating in a Facebook Contest, over 100 of UD’s best customers won VIP passes to attend the launch party.
The excitement continued the next day during the grand opening to the public. A record crowd of 350 people camped outside the store and waited in line for hours to be among the first to shop the store and experience UD at its best.
With its first store, Urban Decay enables consumers to live the ultimate Urban Decay experience. This new space is more than just a store; it is the ultimate hangout for beauty junkies and make-up artists alike.